Less grind. More life.Building in public.

Letters on building a meaningful life through online business, clear thinking, and the internet.

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Resources & Links

Profitable Editor

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A 4-week mentorship to help you land your first $1k client — and know how to repeat it.

1:1 Strategy Call

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A focused 60min call to help you clarify your direction, fix your bottlenecks, and map your next steps as an editor.

The Silent Outreach Protocol

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A simple DM system for video editors to help you land clients.

Superhuman 90 Challenge (Dan Koe)

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Reset Your Life In 90 Days

Blog

AI Won't Replace You (But Someone Using It Will)

How creatives can leverage AI

8 Things Nobody Tells You About About Editing For Clients With 500K+ Followers

I’ve worked with creators from 500 all the way to 4.7 million subscribers.

The Productivity Trap Everyone Falls Into (And How to Escape)

Most people are working on too many things.

How To Land Video Editing Clients In 48 Hours

Being Passive Keeps You Broke

How To Work 4 Hours A Day

I Thought Intensity Was The Answer

When Building Your Dream Feels Like Nothing

This one feels quieter than usual.

Hey, I'm Joni

I'm a writer, creator, and video editor based in Czech Republic. I quit my 9-5 to figure out what a good life actually looks like — and to share what I learned. Previously I was a bookstore employee, web designer, and trampoline coach.

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